VICTORY Makes a Strong Impression at 2026 Guangzhou Construction Fair, 

Takes Center Stage at International Design Forum to Drive Global Brand Expansion

The 28th China (Guangzhou) International Building Decoration Fair (CBD Fair) concluded successfully on July 31, 2026, after a four-day run. As one of Asia’s most influential events for the home furnishing and building decoration industry, this year’s fair brought together nearly 2,000 high-quality exhibitors and attracted over 200,000 professional visitors to the Pazhou Complex in Guangzhou. The exhibition halls were bustling with activity throughout the event, reflecting vibrant exchange and robust business momentum. Notably, the international presence was significantly stronger this year, with a marked increase in overseas buyers and industry professionals from around the world, all gathering to explore emerging trends and new opportunities across the sector.

The 2026 edition featured a comprehensive range of thematic pavilions covering the entire industry chain, including building materials and decoration, spatial design, commercial, smart home solutions, and more. It showcased cutting-edge technologies, innovative products, and integrated solutions, cementing its status as a key barometer for the home building materials market in the second half of the year. Visitor traffic remained consistently high throughout the fair, with long queues at entrances each morning and a steady flow of professionals moving between exhibition zones. Engagements—from product viewing and negotiations to partnership discussions—were intense and productive. 

Compared with previous editions, this year’s audience was notably more specialized, with whole-decoration engineering teams, senior spatial designers, brand channel distributors, and cross-border procurement specialists forming the core visitor base, driving precise supply-demand matching. The growing international dimension was also evident, as overseas professional buyers surged in number, making cross-border cooperation and foreign trade a dominant theme. 

Seating areas in premium booths were constantly occupied, underscoring the strong recovery and innovative momentum of the home furnishing and building decoration industry.

Amid this highly anticipated industry showcase, VICTORY made a powerful debut in Hall 1.2 Forum Area, presenting its comprehensive negotiation space solutions and new product matrix. By leveraging its negotiation space as a functional carrier, the brand addressed the long-standing pain point of noisy on-site communication at traditional exhibitions. With robust product performance, innovative spatial design, and an exceptional quiet experience, VICTORY quickly became a focal point of the fair, earning widespread recognition and favor from both domestic and international visitors.

During the fair, VICTORY was invited to participate in the prestigious Global Design & Market Trends Forum – International Architecture, Interior Design and Decorative Materials Session. As a high-level, international professional exchange platform, the forum gathered leading architectural designers, interior design practitioners, top decorative material enterprises, and overseas trade representatives. Discussions centered on global design evolution, new dynamics in international building materials markets, and innovative applications of spatial materials, effectively bridging geographic and industry boundaries and creating a premium platform for Sino-foreign design dialogue, technology sharing, and commercial matchmaking. 

The forum served as a core hub connecting quality Chinese brands with global markets. Leveraging this high-end forum and its exclusive networking dinner, Michael Chen, Marketing Director of VICTORY’s Overseas Marketing Center, engaged in in-depth industry dialogues and business exchanges with designers, overseas buyers, and industry leaders from multiple countries. Conversations covered international commercial space design trends, market adaptation requirements, cross-border collaboration models, and global channel strategies, facilitating efficient resource sharing and consensus building. 

The relaxed yet professional atmosphere enabled overseas peers to gain a thorough understanding of VICTORY’s brand philosophy, product strengths, and innovation capabilities, further solidifying the brand’s international network and resource foundation.

For VICTORY, a company deeply rooted in commercial office space solutions, active participation in high-level international design forums represents a strategic move to advance its brand globalization through strength and capability. 

As the industry experiences accelerating global integration, pure product export is no longer sufficient to secure a foothold in international markets. Brand expansion anchored in design dialogue, technology exchange, and premium trade connections has become the key to capturing global market share. 

VICTORY remains committed to innovation-driven products and a global vision, leveraging international industry events and forums to align with worldwide design standards and market demands, while projecting the substantive capabilities of “Intelligent Manufacturing in China.” This intensive international engagement not only helped VICTORY accurately gauge overseas market trends and refine its cross-border product offerings but also significantly enhanced its brand recognition on the global stage, laying a solid foundation for future market development, cross-border partnerships, and the creation of an integrated international brand portfolio.

Throughout the exhibition period, the VICTORY booth attracted not only a large number of domestic dealers, designers, and industry practitioners seeking consultations and deep discussions, but also drew considerable attention from international visitors thanks to its globally oriented product design and robust performance. Many overseas buyers made special trips to experience the MITO series acoustic meeting pods and the Quiet Room in person, testing the soundproofing effects and learning about material specifications, acoustic technologies, scenario adaptability, and customization services. The on-site service team provided thorough, one-on-one consultations, efficiently addressing overseas market requirements. With premium product experiences and professional service, VICTORY won high praise and unanimous approval from international clients.

The four-day event was marked by non-stop excitement and sustained visitor interest. From the constant stream of attendees to the unceasing inquiries and negotiations, every acknowledgment served as a testament to VICTORY’s product excellence. At this year’s Guangzhou Construction Fair, VICTORY not only showcased its innovative technologies and quality products but also introduced fresh perspectives for upgrading commercial spaces within the building decoration industry.

As the fair draws to a close, VICTORY’s commitment remains unwavering. Looking ahead, the company will continue to deepen its expertise, uphold its dedication to product innovation and quality, and tirelessly refine its furniture offerings and space solutions. With superior products and professional services, VICTORY aims to empower more commercial spaces and contribute to the high-quality development of both domestic and international markets.